Released in 2020
As a customer on the Hotwire app, I would like to see all the great deals within my vicinity for an amazing weekend getaway. on iOS 14, a new feature being released is the app widget.
I have designed this app widget to showcase the incredible deals you can find at Hotwire.
Hotwire customers are last minute bookers, 80% of the Hotwire app bookings are for same day or 1 day before the trip.
- Consumer insights has also shown that Hotwire customers thrive for the outrageous deal.
- Why local getaways? People are yearning to travel but due to Covid, they feel more comfortable driving to destinations rather than flying.
I want to design an app widget that can elevate the content of Hotwire's app and display it where users can see it at a quick glance.
The widget's main purpose is to display a small amount of content, that is personal, timely and relevant. In the use case for Hotwire, in the current climate, we will be presenting the user with weekend, driveable getaway deals around their current location.
Provide a sleek, polished, modern experience for customers in the app so that they revisit the native apps as the premium booking experience.